Archive for October, 2009
Oliver Tan – Hypnotherapist
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Name: Oliver Tan Company: The PathLight Centre Designation: Certified Hypnotherapist Trade: Hypnotherapist Phone: +65 8101-0096 E-mail: oliver@theawakenmind.com Change your mind, change your life! |
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Before becoming a Hypnotherapist, Oliver worked in Information Technology for over 21 years specializing in Information Security and hold valid certification such as CISA, CISM, GCIH and Lead Auditor for ISO2700. As a hypnotherapist with The Pathlight Centre, he aims to help people get over their mental limit and live a purposeful and fulfilling life, through the use of hypnosis, a natural phenomenon. Oliver is trained in Neuro Linguistic Programming and is an active volunteer coach for Adam Khoo Learning Technology Group’s “Pattern of Excellence” program. He is aspired to help people to work with their inner self, to attain peacefulness, calmness, motivation among other challenge we face each day mentally. A strong believer of “Change your mind, Change your life!” |
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The Importance Of Being Memorable
Five ways to help people remember you
• Be distinctive
• Separate yourself from the crowd
• Be fully present
• Be fully engaged and fully aware of the people you interact with
• Ask thought-provoking questions
• “How did you get started?”
• “What do you enjoy most about what you do?”
• Reinforce your keywords
• Your name
• Your company name
• Your business/industry (3 words or less)
• Your product
• Your location
• Contribute to the group conversation
• Don’t hog the conversation, listen first
• Create value for others and you create value for yourself.
Memory Hooks
A good memory hook is a brief, memorable self introduction that engages the other party’s interest positively and creates an unbreakable connection between you and your product and service.
Dr. Ivan Misner, 7 Second Marketing
A good memory hook should
• Draw Attention to Your Name
• Highlight Your Company Name
• Communicate Your Profession
• Tell Them Quality Is Important to You
• Educate As You Sell
• Rhyme It or Sing It
• Play with the Words
Some samples
Name: Deanna Wright, AComputer Training
Hook: Don’t Make the WRONG choice; make the WRIGHT Choice. Copernicus for all your Computer Training Needs!
Name: Elena R. Short, Office Furniture
Hook: Before you buy from the other guy…try the girl at R.O.I.
Name: Margaret Carroll, AReal Estate Appraiser
Hook: We value your home as much as you do.
Name: Liz Anderson, Advertising Specialties and Promotional Products
Hook: When you need a whiz to promote your biz, just call Liz!
Name: Aimee Keenan, Toner Cartridge and Inkjet Sales
Hook: It’s gotta stink to be outta ink; So whether you email, fax or phone her; Call Aimee for your toner!
Name: Jeannie Kime, Promotional Products/Advertising Specialties
Hook: When you are dreaming of the PERFECT promotional product, dream of Jeannie!
Name: Jon Czerwinski, Computer Consultant
Hook: We take care of your computers, so you can take care of your business.
Name: Jon K. Gerber, Accountant
Hook: Accounting you can count on!
Read more at
http://sites.google.com/a/lboeco.com/memoryhooks/Home/mh-development-training
Download Dr. Ivan Misner’s excellent book on the importance of memory hooks. He has chosen to make it freely available in PDF format and it is very well worth reading.
http://sites.google.com/a/lboeco.com/memoryhooks/Home/downloads/SevenSecondMarketing.pdf?attredirects=0
Tips For Successful Business Networking
Effective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for one another.
• Keep in mind that networking is about being genuine and authentic, building trust and relationships, and seeing how you can help others.
• Visit as many groups as possible that spark your interest. Notice the tone and attitude of the group. Do the people sound supportive of one another? Does the leadership appear competent? Many groups will allow you to visit two times before joining.
• Hold volunteer positions in organizations. This is a great way to stay visible and give back to groups that have helped you.
• Become known as a powerful resource for others. When you are known as a strong resource, people remember to turn to you for suggestions, ideas, names of other people, etc. This keeps you visible to them.
• Be able to articulate what you are looking for and how others may help you. Too often people in conversations ask, “How may I help you?” and no immediate answer comes to mind.
Read the complete article at
http://www.businessknowhow.com/tips/networking.htm


